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You have a business website.  You pay for Google AdWords and other marketing promotions.  You spend hours submitting your articles to article directories.  You hold free courses to entice people to learn about you and your products and/or services.  But did you know one of the best marketing tools for the internet today actually takes a fraction of your time and is absolutely free to maintain if you already have a webhost?

I’m talking about a business blog.

Blogs Build Businesses

Here are some of the things that blogs offer your business:

Þ Better deliverability rates than emails/newsletters

Þ Two-way exchange to interact with your customers

Þ Ease of use for potential customers, customers, and employees

Þ Fresh content because you can update any time on your own

Þ No special expertise is required to post on a blog

Þ Increased page rankings in search engines if you provide frequent and fresh content

Þ A place to promote your products and services and even specials

Þ A great place to put your affiliate programs for other products to work making passive income for you!

Blogs are community building and trust building.  They offer a solution that beats ezine/emailed newsletter deliverability to exchange information and expertise to attract potential customers and enlighten current customers and even bring back old customers!

So what is a blog?

A blog is like a website in that you can access it through your browser, but it’s also very different from a website in these avenues:

1. Blogs have content that can be updated frequently.  Often times updating business websites with fresh content is not something you can do every day–at least not without large cost for your web designers to do it or time investments for the few employees or contractors you might have that know html.
2. Blogs make the people in your company real to your customers.  There are specific people behind the posts in your blog…people they don’t see when looking at your website.  You can include information about the people posting on your blog on the about page of your blog so people can connect with them even more.  This builds trust.
3. Blogs invite interaction.  They entice people to leave feedback, comments, or even share the information with other readers.  People can ask questions about your products, services, or information on a blog without feeling like they’ve been lost in email or voice mail.  They can see their own comments right there on your blog and know that you can see them too.

Building Business Blogs can set up your self-hosted WordPress blog for you and even customize it match your current branding on your website or hard copy documents.

We offer a variety of packages to handle a variety of needs and budgets.  If you need something not listed here, please contact us to discuss your specific blog needs.  We also provide basic training on how to use the blogs for you and/or your employees and contractors.